Greetings in Christ, Reader, And welcome back to the marketing letter for those facing down next week's tidal wave🌊 of activity. I'm much calmer about this than when I started out 20 years ago. Speaking of waves, this week I had a reader reach out looking for help getting the digital marketing ship sailing for a mission plant. I laid out a strategy to get the basics in place. But, you know what? Most churches probably have a few leaky holes in the hull of their digital marketing. 🚢 So, that's...
3 months ago • 8 min read
Greetings in Christ, Reader, And welcome back to the marketing letter for those who burned up their other options to go into church work. A picture of me majoring in Philosophy and Classical Languages in college. Of course, I wouldn't have it any other way. Burn, other options in life, burn. I'm sure you, dear reader, feel the same way. But, there are other things church workers end up burning through that they shouldn't: their time and mental effort in posting on social media. 🛑 Your church...
3 months ago • 8 min read
Greetings in Christ, Reader, And welcome back to the Church SEO Shapeup Newsletter, the marketing newsletter for people who take naps in the narthex. Only the Lord can judge me. We're building on last week's email about making a landing page for your Christmas observances by taking you step-by-step through a plan to effectively promote your church services and events for free. I like to keep a happy piggy (bank) 🐖. Here's what we're taking up in this special edition of the Church SEO Shapeup:...
4 months ago • 8 min read
Hello Reader, And welcome back to the marketing newsletter for people who look forward to December 26 more than the 25th: It's such a relief But, until the 26th rolls around, we have work to do. I'm here to make that work a little bit easier by helping you: Create the perfect Christmas landing page. Here is what we're going to cover: New YouTube channel, new members, and other personal and business news SEO advice from Google's John Mueller, and other items from around the web Tip on...
4 months ago • 8 min read
Greetings in Christ, Reader, I changed my church’s website because of the response to Charlie Kirk’s slaying. You should too. Read on to know why and how. And welcome back to the marketing newsletter for expert potluck goers: Why is it so good? Here's what we'll cover in this edition of the Church SEO Shapeup: I'm out of recovery and other personal/business news Emoji mastery and other points of interest across the web Reformation platitudes How I changed my church website on account of the...
6 months ago • 9 min read
Last week, conservative political organizer Charlie Kirk was assassinated. That terrible act (Prayers for the bereaved!) has reverberated through society, and it has even impacted churches. Some churches report new visitors in the wake of the tragedy. Others have been unfairly targeted due to false information about employees making malicious statements about the Kirk assassination - including harassing emails and negative reviews, for example. Getting a bad review for your church can feel...
6 months ago • 8 min read
Welcome to a special edition of the Church SEO Shapeup Newsletter. I'm writing this special edition mainly because I'm excited about the most recent chapter I wrote for the Church SEO Shapeup on Social Media SEO. The information I will be sharing with you is some of the most cutting-edge social media and SEO guidance you can get, and you probably won't encounter it anywhere else. Before we move on, can I ask you a favor? Will you forward this email to one person you think might benefit from...
8 months ago • 13 min read
School's on lots of people's minds. Most people - thinking about school being out for summer. 🕶️ Me? I've been thinking a lot about SEO for schools. 🤓 Education is the theme for this broadcast. But, even if your church doesn't operate a school, keep on reading. I have a free backlink and citation opportunity at the end of the email. That will help you no matter if you have a school or not, and I'm certain you'll pick up some sweet info along the way. Here is what we’re going to cover in this...
10 months ago • 8 min read
Greetings in Christ! I pray you had a blessed Easter. For the Jackson family, it was different, as it was the first Easter without our son at home. Still, a blessed occasion. I noticed a big change over the last few years - more people in Easter service than I've had in years. Many young people in the pews. I've heard many similar reports from fellow pastors and Christians worldwide on social media. Do you think there is some sort of global vibe shift, even something of a renewal happening?...
11 months ago • 6 min read